How change happens
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The different ways that social change happens, from unleashing to nudging to social cascades.
The different ways that social change happens, from unleashing to nudging to social cascades.
"Sunstein's book is illuminating because it puts norms at the center of how we think about change."—David Brooks, The New York Times
How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens.
Sunstein focuses on the crucial role of social norms—and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm—a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall.
Sometimes change is more gradual, as “nudges” help produce new and different decisions—apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party—which can both fuel and block social change.
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Prijs:
Taal: en
Uitvoering: Paperback
Oorspronkelijke releasedatum: 14 april 2020
Aantal pagina's: 344
Kaarten inbegrepen: Nee
Illustraties: Nee
Hoofdauteur: Cass R. Sunstein
Verteller: Peter Marinker
Hoofduitgeverij: Mit Press
Tweede Uitgeverij: The Mit Press
Fabrikant Naam: Libri GmbH
Fabrikantgegevens: De overige informatie van de fabrikant is momenteel niet beschikbaar.
AI-gegenereerd: Nee
Dyslexievriendelijk: Nee
Extra groot lettertype: Nee
Porno: Nee
Product breedte: 152 mm
Product hoogte: 22 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 229 mm
Verpakking hoogte: 29 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 209 g
EAN: 9780262538985