Electronic commerce

Rubriek: Textual/Printed/Reference Materials - Boek

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How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice. Highlights *Provides a clear overview of what electronic commerce is all about. *Specifies the business uses and technology directions of the World Wide Web *Clarifies management issues facing Internet Service Providers. *Explains firewalls, transaction security, and electronic payment methods. *Describes electronic commerce applications and challenges in banking, retailing, and publishing. *Covers electronic commerce applications internally within the corporation -- supply-chain management, manufacturing, and finance. 0201880679B04062001

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Oorspronkelijke releasedatum: 23 december 1996

Aantal pagina's: 448

Hoofdauteur: Ravi Kalakota

Tweede Auteur: Andrew Whinston

Co Auteur: Andrew B. Whinston

Hoofduitgeverij: Prentice Hall

Editie: 2

Product breedte: 10 mm

Product hoogte: 10 mm

Product lengte: 10 mm

Verpakking breedte: 235 mm

Verpakking hoogte: 18 mm

Verpakking lengte: 160 mm

Verpakkingsgewicht: 587 g

EAN: 9780201880670

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