Becoming the world s biggest brewer

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AB InBev is today's uncontested world leader of the beer market. It represents over 20% of global beer sales, with more than 450 million hectolitre a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country's two leading brewers: Artois and Piedboeuf. Based on material originating from company and private archives as well as interviews with managers and key family actors, this is the first study to explore the history of the company through the nineteenth and twentieth centuries. The story starts in the mid-nineteenth century with the scientific breakthroughs that revolutionised the beer industry and allowed both Artois and Piedboeuf to prosper in a local environment. Instrumental in this respect were the respective families and their successive heirs in stabilizing and developing their firms. Despite the intense difficulties of two world wars in the decades to follow, they emerged stronger than ever and through the 1960s became undisputed leaders in the national market. Then, in an unprecedented move, Artois and Piedboeuf secretly merged their shareholding in 1971, though keeping their operations separate until 1987 when they openly and operationally merged to become Interbrew. Throughout their histories Artois, Piedboeuf, and their successor companies have kept a controlling family ownership. This book provides a unique insight into the complex history of these three family breweries and their path to becoming a prominent global company, and the growth and consolidation of the beer market through the nineteenth and twentieth centuries.

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Becoming the World's Biggest Brewer

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Ab inbev is today s uncontested world leader of the beer market it represents over 20 of global beer sales with more than 450 million hectolitre a year flowing all around the world its belgian predecessor interbrew was a success story stemming from the 1971 secret merger of the country s two l Direct beschikbaar .. MEER INFO

De Belgische bierbaronnen

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Het verhaal achter anheuser busch inbev in de zomer van 2008 was het zover de belgische braziliaanse brouwer inbev verraste vriend en vijand met een bod van bijna 55 miljard dollar op de amerikaanse marktleider anheuser busch daarmee werd de leuvenaar het ongenaakbare nummer n in bierland hoe .. MEER INFO

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 26 november 2019

Aantal pagina's: 410

Illustraties: Nee

Hoofdauteur: Kenneth Bertrams

Tweede Auteur: Julien Del Marmol, Sander Geerts, Eline Poelmans

Co Auteur: Geerts, Sander (Junior Researcher, Ku Leuven)

Hoofduitgeverij: Oxford University Press

Extra groot lettertype: Nee

Product breedte: 161 mm

Product hoogte: 32 mm

Product lengte: 235 mm

Studieboek: Ja

Verpakking breedte: 159 mm

Verpakking hoogte: 30 mm

Verpakking lengte: 237 mm

Verpakkingsgewicht: 941 g

EAN: 9780198829089

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