Dictionary of marketing 4th edition

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 22.99

Rating: 0/5

☆

☆

☆

☆

☆

Verzending:
Uiterlijk 6 december in huis

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.



A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

• 1 Bekijk alle specificaties

Oxford Quick Reference - A Dictionary of Marketing

Rating: 0 / 5 | Prijs: € 16.99

A dictionary of marketing is an accessible and wide ranging a z providing over 2 500 entries on topics spanning terms for traditional marketing techniques from strategy positioning segmentation and branding to all aspects of marketing planning research and analysis as well as leading marke Direct beschikbaar .. MEER INFO

Oxford Paperback Reference - A Dictionary of Agriculture and Land Management

Rating: 0 / 5 | Prijs: € 11.99

This brand new dictionary of agriculture and land management addresses the increasing overlap between agricultural sectors and the demands of the management of rural land and property it covers the main areas of agricultural management husbandry environment estate management rural recreation w Direct beschikbaar .. MEER INFO

Dictionary Of Agriculture & Land Mana

Rating: 0 / 5 | Prijs: € 11.99

This new dictionary provides over 2 000 a z entries covering all aspects of agriculture and land management from animals and crops to policies and legislation complemented by tables and illustrations and a companion website it is an ideal point of reference for students of agriculture and land Uiterlijk 6 december in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 28 april 2016

Aantal pagina's: 528

Illustraties: Met illustraties

Hoofdauteur: Charles Doyle

Hoofduitgeverij: Oxford University Press

Editie: 4

Extra groot lettertype: Nee

Product breedte: 129 mm

Product hoogte: 37 mm

Product lengte: 196 mm

Studieboek: Ja

Verpakking breedte: 129 mm

Verpakking hoogte: 196 mm

Verpakking lengte: 37 mm

Verpakkingsgewicht: 527 g

EAN: 9780198736424

---