Very short introductions behavioural economics

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Behavioural Economics

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Behavioural economics blends insights from economics and psychology to explain how people make everyday decisions analysing the forces that drive everyone s behaviour it helps us understand what people are motivated by our impulse purchases why we struggle to save and how supermarkets can manipu Uiterlijk 5 december in huis .. MEER INFO

Global Economic History Very Short Intro

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The gap between the rich and the poor can be vast robert c allen considers the main factors that contribute to this gap looking at the interconnections between economic growth culture technology and income distribution exploring the historical processes that have created the unequal world of Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Environmental Economics Very Short Intro

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Environmental economics can be controversial but it is also central to some key policy issues facing governments and society today including industrial pollution global warming and waste recycling stephen smith looks at how economic activity affects the environment in which we live and how env Op voorraad. Voor 23:59 uur besteld, dinsdag in huis .. MEER INFO

Taal: en

Bindwijze: Ebook

Oorspronkelijke releasedatum: 19 januari 2017

Ebook Formaat: Adobe ePub

Illustraties: Met illustraties

Hoofdauteur: Michelle Baddeley

Hoofduitgeverij: Oup Oxford

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Studieboek: Ja

EAN: 9780191071188

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