Pearson business analytics series marketing metrics

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 29.99

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Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying Them

This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.

This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover.
Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives
Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.

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Successful Analytics ebook 2

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Handboek google analytics

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Google analytics is het meest gebruikte pakket voor websitestatistieken onder online marketeers en inmiddels is google bezig met de uitrol van de vernieuwde versie universal analytics geheten in dit handboek leer je dat je met google analytics en universal analytics zeer praktische informatie k Op voorraad. Voor 23:00 uur besteld, morgen in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 07 januari 2021

Aantal pagina's: 512

Illustraties: Nee

Hoofdauteur: Neil Bendle

Tweede Auteur: Paul Farris

Co Auteur: David Reibstein

Hoofduitgeverij: Pearson

Editie: 4

Extra groot lettertype: Nee

Product breedte: 178 mm

Product hoogte: 25 mm

Product lengte: 229 mm

Studieboek: Nee

Verpakking breedte: 178 mm

Verpakking hoogte: 25 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 780 g

EAN: 9780136717133

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