Brand flip

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 24.95

Rating: 0/5

☆

☆

☆

☆

☆

Verzending:
Voor 23:59 uur besteld, morgen in huis

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.

At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

• 1 Bekijk alle specificaties

Brand Gap 2nd

Rating: 5 / 5 | Prijs: € 22.64

Presents a unified theory of brand this work shows how strategic or creative approach of thinking can unite to produce a charismatic brand it also helps you learn the five essential disciplines of brand building how branding is changing the dynamics of competition the three most powerful ques Voor 23:59 uur besteld, morgen in huis .. MEER INFO

Zag

Rating: 0 / 5 | Prijs: € 28.99

when everybody zigs zag says marty neumeier in this fresh view of brand strategy zag follows the ultra clear whiteboard overview style of the author s first book the brand gap but drills deeper into the question of how brands can harness the power of differentiation the author argues that Uiterlijk 1 februari in huis .. MEER INFO

Voices That Matter - Brand Flip, The

Rating: 0 / 5 | Prijs: € 10.99

Best selling brand expert marty neumeier shows you how to make the leap from a company driven past to the consumer driven future you ll learn how to flip your brand from offering products to offering meaning from value protection to value creation from cost based pricing to relationship pricing Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 20 augustus 2015

Aantal pagina's: 146

Illustraties: Nee

Hoofdauteur: Marty Neumeier

Hoofduitgeverij: New Riders Pub

Editie: 1

Extra groot lettertype: Nee

Product breedte: 140 mm

Product hoogte: 13 mm

Product lengte: 203 mm

Studieboek: Ja

Verpakking breedte: 132 mm

Verpakking hoogte: 17 mm

Verpakking lengte: 192 mm

Verpakkingsgewicht: 265 g

EAN: 9780134172811

---