Market based management
Uiterlijk 30 januari in huis
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
- 1 Bekijk alle specificaties
Oorspronkelijke releasedatum: 12 maart 2008
Aantal pagina's: 515
Hoofdauteur: Roger J. Best
Hoofduitgeverij: Pearson College Div
Originele titel: MARKET BASED MGMT PIE _P4
Editie: 5
Product breedte: 178 mm
Product hoogte: 25 mm
Product lengte: 229 mm
Verpakking breedte: 178 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 753 g
EAN: 9780132336536