Cradle to cradle
Rubriek: Textual/Printed/Reference Materials - Boek
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Omschrijving:
Challenges the way environmentalists want us to 'reduce, recyle and reuse', arguing that it is the production of products that needs to change, not the products themselves
'Reduce, reuse, recycle' urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, 'cradle to grave' manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful and highly effective.
Waste equals food.
Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new - continually circulating as pure and viable materials within a 'cradle to cradle' model. Drawing on their experience in redesigning everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved in making anything can begin to do so as well.
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Product specificaties:
Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 01 januari 2009
Aantal pagina's: 208
Illustraties: Nee
Hoofdauteur: Michael Braungart
Tweede Auteur: Michael Braungart
Hoofduitgeverij: Random House UK
Originele titel: cradle to cradle re-making the way we make things
Editie: 1
Extra groot lettertype: Nee
Product breedte: 130 mm
Product hoogte: 15 mm
Product lengte: 198 mm
Studieboek: Nee
Verpakking breedte: 128 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 196 mm
Verpakkingsgewicht: 150 g
eWaste: Nee
EAN: 9780099535478
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