The PG Tipps Family have appeared in over 100 TV commercials and been voted favourite animal ad campaign. The story books have been written and designed to appeal to be a hit with children and adults alike, and the series will be promoted in 4 million boxes of PG Tipps, a major Spring TV advertising campaign and the popular PG Tipps Collectors Card Newsletter. When Kevin and Shirley finally persuade Dad to take them to Adventureland, Shirley tells them to be on their best behaviour. It's a shame she didn't give the same advice to Dad!