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Integrated marketing communications


Foto: Integrated marketing communications
Rubriek: Textual/Printed/Reference Materials - Boek
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Inhoudsopgave:

Omschrijving:

Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.



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Product specificaties:

Oorspronkelijke releasedatum: 16 november 2007

Aantal pagina's: 672

Hoofdauteur: Hans Ouwersloot

Tweede Auteur: Tom Duncan

Hoofduitgeverij: Mcgraw-Hill Education - Europe

Editie: European ed

Verpakking breedte: 77 mm

Verpakking hoogte: 8 mm

Verpakking lengte: 104 mm

Verpakkingsgewicht: 2 g

EAN: 9780077111205