Integrated marketing communications
Rubriek: Textual/Printed/Reference Materials - Boek
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Inhoudsopgave:
Omschrijving:
Everything communicates. Any action that a company takeswill leave an impression on its consumers. IntegratedMarketing Communications is about the coherent,consistent and clear use of a company's communicationoptions. The text provides students with a solidunderstanding of all of the major marketing communicationfunctions and media alternatives, and the processes forintegrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
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Oorspronkelijke releasedatum: 16 november 2007
Aantal pagina's: 672
Hoofdauteur: Hans Ouwersloot
Tweede Auteur: Tom Duncan
Hoofduitgeverij: Mcgraw-Hill Education - Europe
Editie: European ed
Verpakking breedte: 77 mm
Verpakking hoogte: 8 mm
Verpakking lengte: 104 mm
Verpakkingsgewicht: 2 g
EAN: 9780077111205
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