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Influence new and expanded


Foto: Influence new and expanded
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 26.99
Rating: 0/5
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Op voorraad. Voor 23:59 uur besteld, maandag in huis


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The foundational and wildly popular go-to resource for influence and persuasion?a renowned international bestseller, with over 5 million copies sold?now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini? New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion?explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.

You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader?and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini's Principles of Persuasion:



- Reciprocation

- Commitment and Consistency

- Social Proof

- Liking

- Authority

- Scarcity

- Unity, the newest principle for this edition



Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research?including a three-year field study on what leads people to change? Influence is a comprehensive guide to using these principles to move others in your direction.



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Product specificaties:

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 04 mei 2021

Aantal pagina's: 592

Illustraties: Nee

Hoofdauteur: PhD Robert B. Cialdini

Hoofduitgeverij: HarperCollins

Editie: 21000

Product breedte: 152 mm

Product hoogte: 45 mm

Product lengte: 228 mm

Studieboek: Nee

Verpakking breedte: 158 mm

Verpakking hoogte: 40 mm

Verpakking lengte: 231 mm

Verpakkingsgewicht: 621 g

EAN: 9780063136892