Fascinate

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The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment by learning how to:

Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

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Fascinate Revised & Updated

Rating: 0 / 5 | Prijs: € 17.99

Why is j germeister the most popular brand that nobody likes why do women spend more to be fascinating than they spend on food and clothes what raises the price of gummy worms by 1 000 and then there s the most important question of all how can your brand become impossible to resist master Uiterlijk 30 november in huis .. MEER INFO

How the World Sees You

Rating: 0 / 5 | Prijs: € 17.99

This lively new york times bestselling book is worth the time of anyone trying to set him or herself apart in an ever more competitive job market publishers weekly you already know how you see the world but do you know how the world sees you how is your personality most likely to Direct beschikbaar .. MEER INFO

Games People Play

Rating: 3.7 / 5 | Prijs: € 12.95

Fed up of feeling controlled at work feel trapped in a toxic relationship but dont know how to escape always feel like you lose the argument even if you know deep down youre right widely recognised as the most original and influential psychology book of our time games people play has helped mill Op voorraad. Voor 23:59 uur besteld, woensdag in huis .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 26 april 2016

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Sally Hogshead

Tweede Auteur: Hogshead Sally

Hoofduitgeverij: Harper Business

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Studieboek: Ja

EAN: 9780062405937

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