The Australian brand Billabong has been around since 1973. The first item launched by Billabong was an iconic boardshort. Soon this boardshort was complemented by other surf and swimwear. Although Billabong will always be associated with surfing, the brand has now grown into a lifestyle and clothing brand for everyone who loves (water) sports. With its striking designs and color choices, Billabong stands for freedom, liberty, independence, love of the water, the sea and nature also for sportsmanship and quality.