Hospitality strategic management

Rubriek: Textual/Printed/Reference Materials - Boek

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Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A.



Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

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Taal: en

Bindwijze: Hardcover

Oorspronkelijke releasedatum: 21 april 2009

Aantal pagina's: 676

Illustraties: Nee

Hoofdauteur: Cathy A. Enz

Tweede Auteur: Cathy A. Enz

Co Auteur: Rick Leyh

Hoofduitgeverij: John Wiley & Sons Ltd

Editie: 2nd Edition

Extra groot lettertype: Nee

Product breedte: 198 mm

Product hoogte: 40 mm

Product lengte: 234 mm

Studieboek: Ja

Verpakking breedte: 193 mm

Verpakking hoogte: 239 mm

Verpakking lengte: 41 mm

Verpakkingsgewicht: 1270 g

EAN: 9780470083598

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