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Economy of experiences


Foto: Economy of experiences
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 39.95
Rating: 5/5
Verzending:
Uiterlijk 17 oktober in huis


Inhoudsopgave:

Omschrijving:

Economy of experiences, 3e edition Economy of Experiences sheds light on the fundamental process of change whereby society is currently searching for new forms of value creation. The 'Experience Economy' is the first symptom of this process. The Economy of Experiences is more than 'feed me' or 'entertain me'. Businesses and organisations have a larger, more significant role to play in supporting individuals in their search to find their own way and a significant role for themselves. This book describes, step-by-step, the foundations of new forms of value creation and how businesses can avoid the downward escalation of price competition (commoditisation). It starts by placing individuals at the centre of their social context as well as events that are important to them in the world in which they live. In order to facilitate these, we present new business models in which co-creation plays an important role. Concrete design principles are given that can be used as a basis for creating meaningful experiences. Both theory and practice are discussed; numerous cases studies are dissected. The last three chapters focus on practical applications in health care, financial service innovation and developing creative cities. The book is backed by its own website: www.experience-economy.com.



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Product specificaties:

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 22 juni 2012

Aantal pagina's: 280

Illustraties: Met illustraties

Hoofdauteur: Albert Boswijk

Tweede Auteur: Ed Peelen

Co Auteur: Steven Olthof

Hoofduitgeverij: European Centre For The Experience And t

Eerste Vertaler: Christene Beddow

Tweede Vertaler: Jan Arriƫns

Co Vertaler(s): Christene Beddow

Editie: 3

Product breedte: 171 mm

Product hoogte: 20 mm

Product lengte: 241 mm

Studieboek: Ja

Verpakking breedte: 171 mm

Verpakking hoogte: 20 mm

Verpakking lengte: 241 mm

Verpakkingsgewicht: 671 g

EAN: 9789081922005