The hidden persuaders

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"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

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The Hidden Persuaders

Rating: 0 / 5 | Prijs: € 16.07

one of the best books around for demystifying the deliberately mysterious arts of advertising salon fascinating entertaining and thought stimulating the new york times book review a brisk authoritative and frightening report on how manufacturers fundraisers and politicians are attempting t Uiterlijk 10 december in huis .. MEER INFO

Verborgen verleider

Rating: 5 / 5 | Prijs: € 9.9

Het reukvermogen heeft invloed op de motivatie de leerprocessen op het seksuele leven op de gezondheid en de gevoelens van veiligheid en welbevinden 1 - 2 weken .. MEER INFO

The Waste Makers

Rating: 0 / 5 | Prijs: € 11.99

an expos of the systematic attempt of business to make us wasteful debt ridden permanently discontented individuals the waste makers is vance packard s pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental financial and spiritual characte Direct beschikbaar .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 01 juli 2007

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Vance Packard

Hoofduitgeverij: Ig Publishing

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Studieboek: Nee

EAN: 9781935439530

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