The connected company

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The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company"s performance runs short of what you"ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today"s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they"re doing, how they"re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today"s ever-changing global marketplace.

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Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 02 december 2014

Aantal pagina's: 312

Ebook Formaat: -314326

Illustraties: Nee

Hoofdauteur: Dave Gray

Tweede Auteur: Thomas vander Wal

Hoofduitgeverij: O'Reilly Media

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Extra groot lettertype: Nee

Studieboek: Nee

EAN: 9781491919439

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