Apis a strategy guide

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 24.53

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Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming.



Many of the highest traffic sites get more than half of their traffic not through the browser but through the APIs they have created. Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 24 januari 2012

Aantal pagina's: 148

Illustraties: Met illustraties

Hoofdauteur: Dan Woods

Tweede Auteur: Greg Brail

Co Auteur: Gregory Brail

Hoofduitgeverij: O'Reilly Media

Extra groot lettertype: Nee

Product breedte: 178 mm

Product hoogte: 13 mm

Product lengte: 235 mm

Studieboek: Nee

Verpakking breedte: 178 mm

Verpakking hoogte: 13 mm

Verpakking lengte: 235 mm

Verpakkingsgewicht: 249 g

EAN: 9781449308926

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