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Qualitative methods in business research


Foto: Qualitative methods in business research
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: 129.96
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.



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