Innovative b2b marketing

Rubriek: Textual/Printed/Reference Materials - Boek

Prijs: € 30.53

Rating: 0/5

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Verzending:
Uiterlijk 12 oktober in huis

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.



Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

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Handboek Strategische B2B-marketing

Rating: 0 / 5 | Prijs: € 42.5

Het handboek strategische b2b marketing is door het platform innovatie in marketing pim uitgeroepen tot de winnaar in de categorie marketingstudieboek 2023 n tevens runner up van de pim marketing literatuur prijs de jury dr jean pierre thomassen stelt dat de klant niet altijd koning is en da Op voorraad. Voor 23:00 uur besteld, morgen in huis .. MEER INFO