Masters of copywriting breakthrough copywriter 2 0 an advertising field guide to eugene m schwartz classic
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There was one copywriter who made millionaires from people who read his book, but never wrote an ad.
You may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.
He worked three hours a day and you couldn't pay him any amount to write your copy.
Seriously.
At one point he wrote up just how he did it. And never wrote about that subject ever again.
Eugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.
That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...
Fortunately, Schwartz was also prolific as a speaker.
So we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your own millions with.
In this short review guide, you can learn:
How to create ads which sell your products at the expense of your competition Find which roles your customer really wants to play - and will pay anything to get - and align these to your product Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. Learn how to control your ad-copy viewers by being their honest, trusted friend.This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting.
Please enjoy this journey to greater ease and profit. The genius of Eugene Scwartz can teach you, starting immediately.
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