Marketing and consumer psychology series consumer behavior and advertising involvement

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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 18 oktober 2018

Aantal pagina's: 354

Illustraties: Nee

Hoofdauteur: Edward P. Krugman

Hoofduitgeverij: Routledge

Extra groot lettertype: Nee

Product breedte: 152 mm

Product lengte: 229 mm

Studieboek: Nee

Verpakking breedte: 152 mm

Verpakking hoogte: 229 mm

Verpakking lengte: 229 mm

Verpakkingsgewicht: 453 g

EAN: 9781138384309

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