Consumer behavior and advertising involvement

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This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.

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Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 13 mei 2013

Aantal pagina's: 347

Ebook Formaat: Adobe ePub

Illustraties: Nee

Hoofdauteur: Edward P. Krugman

Hoofduitgeverij: Routledge

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Editie: 1

Extra groot lettertype: Nee

Studieboek: Nee

Verpakking hoogte: 25 mm

EAN: 9781136677953

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