Design form and chaos
Rubriek: Textual/Printed/Reference Materials - Boek
Prijs: € 48.17
Verzending: Uiterlijk 6 december in huis
Inhoudsopgave:
Omschrijving:
“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”—Stephen Heller (1993) “To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”—Stephen Heller (1993) Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
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Product specificaties:
Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 03 oktober 2017
Aantal pagina's: 240
Illustraties: Nee
Hoofdauteur: Paul Rand
Hoofduitgeverij: Yale University Press
Extra groot lettertype: Nee
Product breedte: 191 mm
Product hoogte: 15 mm
Product lengte: 254 mm
Studieboek: Nee
Verpakking breedte: 195 mm
Verpakking hoogte: 23 mm
Verpakking lengte: 260 mm
Verpakkingsgewicht: 1000 g
EAN: 9780300230918
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