The digital transformation playbook

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Rethink your business for the digital age.

Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization.

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.

Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

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Digital Transformation Playbook

Rating: 4.5 / 5 | Prijs: € 27

A practical action plan for businesses seeking to adapt and grow in today s digital market rethink your business for the digital age every business begun before the internet now faces the same challenge how to transform to compete in a digital economy globally recognized digital expert david l Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Digital transformation

Rating: 4 / 5
Prijs: 34.99 Nu voor: € 32.79

Is jouw bedrijf klaar voor de digitale wereld een boek over digitale transformatie en hoe ermee om te gaan voor bedrijven en organisaties zijn digitale en online activiteiten vandaag niet langer een gimmick het digitale verandert nu de essentie van een organisatie om bij te blijven moeten bedrijve Op voorraad. Voor 12:00 uur besteld, morgen in huis .. MEER INFO

The Digital Transformation Roadmap

Rating: 0 / 5 | Prijs: € 32.77

The digital transformation roadmap shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change today every business is talking about digital transformation with the acceleration of new technologies every organization knows it Op voorraad. Voor 23:59 besteld, morgen in huis .. MEER INFO

Taal: en

Bindwijze: E-book

Oorspronkelijke releasedatum: 05 april 2016

Ebook Formaat: Adobe ePub

Hoofdauteur: David Rogers

Hoofduitgeverij: Columbia Business School Publishing

Lees dit ebook op: Android (smartphone en tablet)

Lees dit ebook op: Kobo e-reader

Lees dit ebook op: Desktop (Mac en Windows)

Lees dit ebook op: iOS (smartphone en tablet)

Lees dit ebook op: Windows (smartphone en tablet)

Studieboek: Nee

Verpakking hoogte: 32 mm

Verpakkingsgewicht: 527 g

EAN: 9780231541657

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