Sun tzu art of business rev ed p

Rubriek: Textual/Printed/Reference Materials - Boek

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Uiterlijk 13 december in huis

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.



More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

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Art of War for Executives

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Not simply a new translation this is the first book to provide a clear easy to follow interpretation of the classic document the art of war for executives reveals the brilliance of sun tzu and shows how to win on the battlefield of modern business for years business schools and professional c Uiterlijk 6 december in huis .. MEER INFO

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Sun tzu s wijsheden helpen de moderne managers en ondernemers bij strategische kwesties de kunst van het oorlog voeren voor managers biedt een heldere en gemakkelijk leesbare interpretatie van de klassieke tekst en verwerkt daarin de idee n van management denkers als peters drucker en bennis het Op voorraad. Voor 15:00 uur besteld, dinsdag in huis .. MEER INFO

Sun Tzu Art Of War For Managers 2nd

Rating: 5 / 5 | Prijs: € 12.73

Contains an introduction that relates the book s stories and examples to contemporary business practices this title also includes business stories from outside commentators seize the advantage from your competitors and conquer today s competitive business world with these 50 strategic business r Uiterlijk 13 december in huis .. MEER INFO

Taal: en

Bindwijze: Paperback

Oorspronkelijke releasedatum: 26 januari 2012

Aantal pagina's: 330

Illustraties: Nee

Hoofdauteur: Mark R. Mcneilly

Hoofduitgeverij: Oxford University Press Inc

Editie: Revised edition

Extra groot lettertype: Nee

Product breedte: 140 mm

Product hoogte: 25 mm

Product lengte: 203 mm

Studieboek: Ja

Verpakking breedte: 140 mm

Verpakking hoogte: 23 mm

Verpakking lengte: 206 mm

Verpakkingsgewicht: 552 g

EAN: 9780199782918

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