Crossing the chasm

Rubriek: Textual/Printed/Reference Materials - Boek

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Crossing The Chasm 3rd Edition

Rating: 4.5 / 5 | Prijs: € 26.04

The bible for bringing cutting edge products to larger markets now revised and updated with new insights into the realities of high tech marketingin crossing the chasm geoffrey a moore shows that in the technology adoption life cycle which begins with innovators and moves to early adopters early Voor 23:59 uur besteld, morgen in huis .. MEER INFO